Google Advertising
10X Monthly Revenue
Magic of ‘Incarnation' is a celebration of being alive and gratitude for every moment in our temporary human bodies. Magic of I. present navigational tools that inspire being present in life and reaching for our greatest potential, all while having a respectful relationship with the earth and reverence of the stars as our guides.
Challenges to growth.
Diving into paid advertising can be daunting, especially for brands accustomed to organic growth. This astrology planner brand, having garnered massive success through organic channels, decided it was time to make the leap into paid ads.
This transition represented a significant strategic shift, moving from a reliance on organic reach to exploring the potential of targeted ad campaigns. It was a challenging yet promising step, aiming to expand their customer base and strengthen their market presence in multiple regions by adapting their successful organic strategies to the paid advertising landscape.
Our solution.
For Magic Of I, we devised a tailored digital strategy targeting their four key markets, focusing on expanding their reach and refining their messaging.
We adopted an omni-channel approach, integrating both paid social and search advertising to ensure a broad yet cohesive brand presence. This involved optimising content for various social media platforms while also capitalising on search advertising to attract users actively seeking astrology-related products.
Our goal was to not only highlight the unique features and quality of their astrology planners but also to connect with customers on a deeper level, emphasising the planners' blend of practicality and mystical insight. This comprehensive strategy aimed to boost brand awareness, drive sales, and position Magic of I. as the foremost astrology planner.
The results.
Over a 6 month period, we were able to help Magic of I. achieve significant growth and more than 10x their monthly revenue with a 300% increase in conversion rate - whilst launching their products in to multiple new regions.
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