Google Advertising
Pinterest Advertising
+70% First-Time Customers
There’s a story behind every piece in the Krystle Knight Jewellery collection. Inspired by the universe + its magic; their collections are dreamt up by Krystle and brought to life by the same artisans in Indonesia, who started the journey with her back in 2013.
Challenges to growth.
This magical brand, known for its healing products, faced challenges in expanding its reach to attract new customers. With a passionate community already in place, they struggled to scale their top-of-funnel marketing efforts to attract new customers.
Their goal was to engage their existing loyal customer base while introducing more people to the healing power of their products. Seeking an innovative approach, they aimed to target customers that resonated with their values of crafting ethical, hand-made jewellery and captivating a broader audience with the magic of their products.
Our solution.
After teaming up with Two Comma Growth, we began revitalising the brand's marketing strategy with a thorough audit of their current marketing and funnel setup.
We refined their messaging to align seamlessly with each stage of the user journey, enhancing customer engagement. Additionally, we strategically restructured their Meta ad account for optimised reach and efficiency of advertising spend to focus the majority of marketing spend on reaching new customers.
No e-commerce strategy is complete without structuring a growth plan based on multi-channel advertising. Once we achieved our goals on Meta we decided it was time to open the floodgates and launch and scale their marketing efforts through Google Advertising.
These efforts were focused not just on immediate sales but also on maximising customer lifetime value, fostering long-term customer relationships and driving sustained omni-channel growth.
The results.
All of this resulted in a 70%+ increase in first-time customers in less than 90 days from implementing our strategy without spending more on advertising which helped them achieve their first $1M year.
Ready to reach that magic two-comma mark?
Book a free strategy call below and learn how we can help turn you into a market-leading powerhouse.